Our Story

Welcome to Four-Seven Lures, your premier destination for high-quality fishing baits and tackle. As avid anglers ourselves, we understand the thrill and joy of landing that elusive catch. That's why we are dedicated to providing you with the finest selection of baits to enhance your fishing experience.  We are driven by an appreciation for fishing and a desire to enhance the angling experience for fellow enthusiasts.

Four-Seven Lures was founded with a deep passion for fishing and a commitment to delivering exceptional products to fellow fishing enthusiasts. 

Our journey began when a group of avid anglers realized the need for reliable and effective baits that could consistently attract a wide range of fish.  We started with a simple realization – the market lacked reliable and effective fishing baits that consistently produced outstanding results. Fueled by this frustration, we were founded by a group of anglers who shared a common vision and embarked on a mission to create a fishing bait company that would revolutionize the way anglers approached their favorite sport.

We understand that the success of a fishing trip hinges on the quality of the bait, and we are determined to provide anglers with a reliable solution.  From the very beginning, our team set out to create baits that were unmatched in quality and performance.  We dedicated countless hours to researching, experimenting, and refining our formulations. Drawing on our collective expertise and leveraging cutting-edge technology, we strive to develop a range of baits that work across a wide section of water clarities and conditions.  As many of us are tournament anglers ourselves we have the first hand experience to know what works, and to test it in a live environment.

Our commitment to excellence extends beyond the development phase. We engage in extensive field testing to ensure that our baits perform exceptionally in various fishing environments and conditions. We work closely with experienced anglers and fishing experts who provide invaluable feedback, enabling us to continually improve and innovate.